Digital Brain — Received Wisdom
Most of what gets said about AI is said by people who don't ship.
One assumption per piece, taken apart. We run seven products with agents doing most of the typing, so the arguments here get checked against commits, store dates and the things that broke.
- Website redesign cost in NZ, and what the quote range hides Website redesign cost NZ quotes run $12,000 to $50,000. What actually drives that range, and why a full rebuild is often the wrong fix to buy first.
- GA4 is not tracking your purchases, and that is the normal state GA4 not tracking purchases is the normal state, not a bug. Why the tag misses orders, and which number to spend money against instead.
- Six days from an empty folder to a live App Store listing AI agents took a medical iPhone app from idea to a live App Store listing in six days. What shipped with it, and where the judgment went.
- The harness matters. Just not the harness they're selling you. The agent harness beats the model, and the evidence is real. But the voices making that argument sell the infrastructure it says you need.
- Open source AI models are 90% cheaper. So why is the bill the same? Open source AI models now run near the frontier at a tenth of the price. Where the AI budget actually goes, from a NZ studio building with both.
- What an AI automation agency does, and 7 times you shouldn't hire one What an AI automation agency actually builds, what it costs to keep running, and 7 situations where you should skip it. From a NZ studio.
rss.xml — the same pieces, in your reader.